Marketing Management: Cases for Creative Problem Solving - Softcover

Weinstein, Laurence; Annavarjula, Madan

Softcover

ISBN 10: 0324027370 ISBN 13: 9780324027372

Verlag: South-Western, 2000

Inhaltsangabe

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.

Details zur Ausgabe

• Verlag: South-Western
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 0324027370
• ISBN 13: 9780324027372
• Einband: Taschenbuch
• Anzahl der Seiten: 180
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar