Strategic Management: Competitiveness and Globalization - Softcover

Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E.

 
9780324048919: Strategic Management: Competitiveness and Globalization

Inhaltsangabe

Strategic Management: Competitiveness and Globalization, 4e continues the authors tradition of quality and excellence in presenting how firms achieve strategic competitiveness, through a timely and clear writing style. The text uniquely focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O mode in explaining how firms build a sustained competitive advantage. This text contains the concepts portion only. Customized case selections are available through Custom Publishing..

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