Managerial Economics: Applications, Strategy and Tactics - Hardcover

McGuigan, James R.; Moyer, R. Charles; Harris, Frederick

Hardcover

ISBN 10: 0324058810 ISBN 13: 9780324058819

Verlag: South-Western, 2001

Inhaltsangabe

Organized around twin themes of product-line rivalry and shareholder wealth maximization, this book provides the analytic tools and managerial insights essential to the analysis and solution of those problems that have significant economic consequences, both for the firm and society at large.

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Críticas

The concepts are presented in a very clear manner and the authors have done an excellent job in gathering real-world applications of the theory. In fact, it is because of all of the practical applications and examples used by the authors that I adopted the book for use in my MBA managerial economics course . The applications are the strong point of this text and the reason I use it."

Reseña del editor

This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.

Details zur Ausgabe

• Verlag: South-Western
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0324058810
• ISBN 13: 9780324058819
• Einband: Tapa dura
• Anzahl der Seiten: 848
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar