Effective Marketing With Infotrac: Creating and Keeping Customers in an E-Commerce World - Softcover

Zikmund, William G.; D'Amico, Michael

 
9780324063929: Effective Marketing With Infotrac: Creating and Keeping Customers in an E-Commerce World
Softcover
ISBN 10: 032406392X ISBN 13: 9780324063929
Verlag: South-Western, 2001

Inhaltsangabe

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.

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Verlag
South-Western
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
032406392X
ISBN 13 
9780324063929
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
553
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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