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Student Learning Guide to accompany The Power of Effective Marketing - Softcover

Zikmund, William G.

 
9780324064506: Student Learning Guide to accompany The Power of Effective Marketing

Inhaltsangabe

This comprehensive learning guide reinforces the major topics in each chapter through the use of the following study tools: chapter summaries, vocabulary-building exercises, true-false and multiple choice questions, and critical thinking activities. In addition, crossword puzzles using key terms from each chapter help reinforce the definitions of marketing terminology.

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