Business to Business Marketing: Analysis and Practice in a Dynamic Environment

Vitale, Robert; Giglierano, Joseph

ISBN 10: 0324072961 ISBN 13: 9780324072969

Verlag: South-Western, 2001

Inhaltsangabe

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text.

Details zur Ausgabe

• Verlag: South-Western
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0324072961
• ISBN 13: 9780324072969
• Einband: Sonstiges Zubehör
• Anzahl der Seiten: 512
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar