Verwandte Artikel zu Business to Business Marketing: Analysis and Practice...

Business to Business Marketing: Analysis and Practice in a Dynamic Environment

Vitale, Robert; Giglierano, Joseph

 
9780324072969: Business to Business Marketing: Analysis and Practice in a Dynamic Environment
ISBN 10: 0324072961 ISBN 13: 9780324072969
Verlag: South-Western, 2001

Inhaltsangabe

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text.

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Verlag
South-Western
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0324072961
ISBN 13 
9780324072969
Einband
Sonstiges Zubehör
Anzahl der Seiten
512
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780136058281: Business to Business Marketing: United States Edition: Analysis and Practice

Vorgestellte Ausgabe

ISBN 10:  0136058280 ISBN 13:  9780136058281
Verlag: Pearson Education (US), 2010
Softcover