The Management of Technology and Innovation With Infotrac: A Strategic Approach: A Strategic Application - Softcover

White, Margaret A.; Bruton, Gary D.

 
9780324144970: The Management of Technology and Innovation With Infotrac: A Strategic Approach: A Strategic Application
Softcover
ISBN 10: 0324144970 ISBN 13: 9780324144970
Verlag: South-Western, 2006

Inhaltsangabe

In today s economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.

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Verlag
South-Western
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0324144970
ISBN 13 
9780324144970
Einband
Taschenbuch
Anzahl der Seiten
404
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780324353655: The Management of Technology and Innovation: A Strategic Application

Vorgestellte Ausgabe

ISBN 10:  0324353650 ISBN 13:  9780324353655
Verlag: South-Western, 2008
Softcover