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The Management of Technology and Innovation With Infotrac: A Strategic Approach: A Strategic Application - Softcover

White, Margaret A.; Bruton, Gary D.

 
9780324144970: The Management of Technology and Innovation With Infotrac: A Strategic Approach: A Strategic Application
Softcover
ISBN 10: 0324144970 ISBN 13: 9780324144970
Verlag: South-Western, 2006

Inhaltsangabe

In today s economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
South-Western
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0324144970
ISBN 13 
9780324144970
Einband
Taschenbuch
Anzahl der Seiten
404
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar