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E-Commerce Management: Text and Cases (Series on University Mathematics) - Softcover

Krishnamurthy, Sandeep

 
9780324152524: E-Commerce Management: Text and Cases (Series on University Mathematics)
Softcover
ISBN 10: 0324152523 ISBN 13: 9780324152524
Verlag: South-Western, 2002

Inhaltsangabe

E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.

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Verlag
South-Western
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0324152523
ISBN 13 
9780324152524
Einband
Taschenbuch
Anzahl der Seiten
350
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar