The Global Business Game: A Simulation in Strategic Management and International Business - Softcover

Wolfe, Joseph A.; University Of Tulsa, Wolfe

Softcover

ISBN 10: 0324161832 ISBN 13: 9780324161830

Verlag: South-Western, 2002

Inhaltsangabe

Book by Wolfe Joseph

Über diesen Titel

Reseña del editor:

The Global Business Game: A Simulation in Strategic Management and International Business puts students in control of a television set manufacturing company that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. Players must make decision that affect product quality, shareholder value, profitability and more. The CD-ROM based game is cross-functional covering all areas found in the business school's core curriculum, with specific chapters devoted to marketing, operations management and accounting/finance. The Global Business Game is an adventure in strategic management and international business that will challenge the learner and serve them for years to come as they practice in the new-world economy.

Über diese Auflage

• Verlag: South-Western
• Erscheinungsdatum: 2002
• ISBN 10: 0324161832
• ISBN 13: 9780324161830
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 162