This text is unique in its first-person, discovery learning approach using a 4-step decision-making model throughout. It truly conveys a management perspective, by including coverage of topics such as ABM, the value chain and balanced scorecard evaluation techniques. It is also the first managerial text to incorporate coverage on knowledge management (Ch. 13) highlighting the latest developments for improved managerial decision making.
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Anbieter: a2zbooks, Burgin, KY, USA
Hardcover. Zustand: New. 2nd Edition. Book is New, Crisp condition! Includes CD. Quantity Available: 1. ISBN: 0324182813. ISBN/EAN: 9780324182811. Pictures of this item not already displayed here available upon request. Inventory No: 1560788278. Bestandsnummer des Verkäufers 1560788278
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