College Edition (Basic Marketing Research) - Hardcover

Churchill Jr., Gilbert A.; Brown, Tom

Hardcover

ISBN 10: 0324190972 ISBN 13: 9780324190977

Verlag: South-Western, 2003

Inhaltsangabe

Book by Churchill Gilbert A Brown Tom J

Über diesen Titel

Reseña del editor:

This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

Über diese Auflage

• Verlag: South-Western
• Erscheinungsdatum: 2003
• ISBN 10: 0324190972
• ISBN 13: 9780324190977
• Einband: Tapa dura
• Anzahl der Seiten: 700