NEW MARKETING CONVERSATION - Hardcover

 
9780324200577: NEW MARKETING CONVERSATION
Hardcover
ISBN 10: 0324200579 ISBN 13: 9780324200577
Verlag: LOGOS FOUND PUBL, 2004

Inhaltsangabe

Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding. Baier-Stein/MacAaron deliver tools and strategies valuable to professionals from all areas of marketing communications, as well as general, executive-level management.

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Verlag
LOGOS FOUND PUBL
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0324200579
ISBN 13 
9780324200577
Einband
Gebundene Ausgabe
Anzahl der Seiten
271
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland