With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with one voice in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall and potential buyers are less moved by what they view as sales messages effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.
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Anbieter: Greenworld Books, Arlington, TX, USA
Zustand: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Bestandsnummer des Verkäufers GWV.0324203047.VG
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Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Fine. 1st Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 18366263-6
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Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 12841518-6
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Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0324203047I4N00
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Anbieter: Yesterday's Muse, ABAA, ILAB, IOBA, Webster, NY, USA
Hard Cover. Zustand: Near Fine. Zustand des Schutzumschlags: Near Fine. First Edition. First edition. An exceptional copy. Binding tight and square, pages clean, bright, and unmarked. 2004 Hard Cover. 386 pp. With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with A"one voiceA" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall A- and potential buyers are less moved by what they view as A"sales messagesA" - effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives. Bestandsnummer des Verkäufers 2327864
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Anbieter: Bingo Used Books, Vancouver, WA, USA
Hardcover. Zustand: Fine. Zustand des Schutzumschlags: Fine. 1st Edition. Hardback in fine condition with a fine dustjacket. Bestandsnummer des Verkäufers 167193
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Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Hardcover. Zustand: Very Good. Public Relations: The Complete Guide This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780324203042
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Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Bestandsnummer des Verkäufers Z1-U-002-01628
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Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780324203042
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