Public Relations: The Complete Guide - Hardcover

Marconi, Joe

 
9780324203042: Public Relations: The Complete Guide
Hardcover
ISBN 10: 0324203047 ISBN 13: 9780324203042
Verlag: South-Western, 2004

Inhaltsangabe

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with one voice in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall and potential buyers are less moved by what they view as sales messages effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.

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Verlag
South-Western
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0324203047
ISBN 13 
9780324203042
Einband
Gebundene Ausgabe
Anzahl der Seiten
386
Kontakt zum Hersteller
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Verantwortliche Person
Nicht verfügbar