Creating the Marketing Experience: New Strategies for Building Relationships with You - Hardcover

Marconi, Joe

Hardcover

ISBN 10: 0324205449 ISBN 13: 9780324205442

Verlag: South-Western, 2005

Inhaltsangabe

Book by Marconi Joe

Über diesen Titel

Reseña del editor

CREATING THE MARKET EXPERIENCE: NEW STRATEGIES FOR BUILDING RELATIONSHIPS WITH YOUR TARGET MARKET helps companies create and maintain an effective marketing experience. Noting that marketing productivity is on the decline due to saturation of sales messages, increased customer indifference, and easily copied competitive advantage, this cutting-edge book illustrates that people need to feel kinship with the product and the marketer. Packed with case studies, the book helps marketers create the contexts in which prospects can experience the brand on their own terms without an interrupting sales pitch. Combining the best of publicity/PR and marketing, the book reflects the growth of integrated marketing communications and the decline of paid marketing and media.

Details zur Ausgabe

• Verlag: South-Western
• Erscheinungsdatum: 2005
• ISBN 10: 0324205449
• ISBN 13: 9780324205442
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 336