Strategic Planning: A Practical Guide for Competitive Success - Softcover

Abraham, Stanley Charles

 
9780324232554: Strategic Planning: A Practical Guide for Competitive Success

Inhaltsangabe

First analyze, then strategize. STRATEGIC PLANNING: A PRACTICAL GUIDE FOR COMPETITIVE SUCCESS and its accompanying spreadsheets CD-ROM gives you all the information on the formulation phase of the strategic management process in single-service firms. Then you'll test your ideas and "work the numbers" to see if you're on the right track. Because it's both practical and easy-to-use, this is the business strategy textbook that not only prepares you for your next job, it's also a big help during test time as well.

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Críticas

What I like most about the book is that it is a tool that managers can use to jumpstart or improve their strategy process. It seems that most strategy books deal with the theory (content) and not necessarily the how (process). I think the SAM CD is an excellent tool for doing in addition to analyzing.

Reseña del editor

First analyze, then strategize. STRATEGIC PLANNING: A PRACTICAL GUIDE FOR COMPETITIVE SUCCESS and its accompanying spreadsheets CD-ROM gives you all the information on the formulation phase of the strategic management process in single-service firms. Then you'll test your ideas and "work the numbers" to see if you're on the right track. Because it's both practical and easy-to-use, this is the business strategy textbook that not only prepares you for your next job, it's also a big help during test time as well.

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Weitere beliebte Ausgaben desselben Titels

9780324319255: Strategic Planning: A Practical Guide for Competitive Success

Vorgestellte Ausgabe

ISBN 10:  0324319258 ISBN 13:  9780324319255
Hardcover