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The Business Of Sports: Text and Cases On Strategy And Management: The cases on Strategy and Management - Hardcover

Foster, George; Greyser, Stephen A.; Walsh, Bill

 
9780324233841: The Business Of Sports: Text and Cases On Strategy And Management: The cases on Strategy and Management
Hardcover
ISBN 10: 0324233841 ISBN 13: 9780324233841
Verlag: South-Western, 2005

Inhaltsangabe

This is a case book written by prominent authors at both Harvard and Stanford. It contains ten sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.

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Verlag
South-Western
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
0324233841
ISBN 13 
9780324233841
Einband
Gebundene Ausgabe
Anzahl der Seiten
492
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar