Consumer Behavior - Hardcover

Blackwell, Roger D.; Miniard, Paul W.; Engel, James F.

Hardcover

ISBN 10: 0324271972 ISBN 13: 9780324271973

Verlag: South-Western Pub, 2005

Inhaltsangabe

(from Prev. Ed.) This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

Details zur Ausgabe

• Verlag: South-Western Pub
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0324271972
• ISBN 13: 9780324271973
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 774
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar