Understanding Business Strategy: Concepts and Cases - Hardcover

Ireland, R. Duane; Hoskisson, Robert E.; Hitt, Michael A.

Hardcover

ISBN 10: 032428246X ISBN 13: 9780324282467

Verlag: South-Western, 2005

Inhaltsangabe

Overtly supports students' efforts to master strategy, and features will be built in to create a tone that is tutorial, student friendly and with a vision of the student as a future business practitioner.

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Reseña del editor

The overall approach of UNDERSTANDING BUSINESS STRATEGY is process-oriented and applied. The authors of this text are known for their attention to detail and the currency of their research. Although the text maintains the same level of academic reliability as the authors other texts, the subject of strategic management will be studied at a more basic, fundamental level and with a greater effort to help students integrate and synthesize knowledge from prior business courses. This fundamental text overtly supports students' efforts to master strategy, and features will be built in to create a tone that is tutorial, student- friendly and with a vision of the student as a future business practitioner. This text relies heavily on a model that will illustrate process, and that model is reiterated graphically across chapters, as well as providing an overarching framework, simply including "Vision, Strategy and Implementation."

Reseña del editor

UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases. Further, features such as the Strategy Tool Box and Your Career provide practical tools as students embark on their own careers. After reading Understanding Business Strategy, students will not only have an understanding of modern strategic management; they will also grasp the application of these tools in their own careers.

Details zur Ausgabe

• Verlag: South-Western
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 032428246X
• ISBN 13: 9780324282467
• Einband: Tapa dura
• Anzahl der Seiten: 704
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar