Global Strategy - Hardcover

PENG

Hardcover

ISBN 10: 0324288522 ISBN 13: 9780324288520

Verlag: South-Western, 2005

Inhaltsangabe

Book by Peng Mike W

Über diesen Titel

Críticas:

"I like the proposed length; too many texts are so long I can't imagine most students really absorbing (as opposed to merely memorizing details) all the material. I also like the writing. The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field."

Reseña del editor:

Appropriate for both undergraduate and MBA courses, this textbook encompasses the management strategies of large multinational enterprises, small entrepreneurial firms, foreign entrants, and domestic firms. Peng (Ohio State University) discusses leveraging resources, cultures and ethics, strategic alliances, global competitive dynamics, product and

Über diese Auflage

• Verlag: South-Western
• Erscheinungsdatum: 2005
• ISBN 10: 0324288522
• ISBN 13: 9780324288520
• Einband: Tapa dura
• Anzahl der Seiten: 582