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Advertising And Integrated Brand Promotion with Infotrac - Hardcover

O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J.

 
9780324289565: Advertising And Integrated Brand Promotion with Infotrac
Hardcover
ISBN 10: 0324289561 ISBN 13: 9780324289565
Verlag: South-Western, 2005

Inhaltsangabe

ADVERTISING AND INTEGRATED BRAND PROMOTION, FOURTH EDITION is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.

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Verlag
South-Western
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
0324289561
ISBN 13 
9780324289565
Einband
Gebundene Ausgabe
Auflage
4
Anzahl der Seiten
781
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar