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Scenario Planning Handbook: Developing Strategies in Uncertain Times: A Practitioner's Guide to Developing and Using Scenarios to Direct Strategy in Today's Uncertain Times - Hardcover

Wilson, Ian; Ralston, William K.

 
9780324312850: Scenario Planning Handbook: Developing Strategies in Uncertain Times: A Practitioner's Guide to Developing and Using Scenarios to Direct Strategy in Today's Uncertain Times
Hardcover
ISBN 10: 0324312857 ISBN 13: 9780324312850
Verlag: Cengage Learning, 2006

Inhaltsangabe

It's practical. It's easy-to-use. It works. SCENARIO PLANNING HANDBOOK: DEVELOPING STRATEGIES IN UNCERTAIN TIMES reveals the most effective stategy techniques available to help you, a decision-maker, plan for the future. And with this strategy textbook, you won't just get theory. You'll also get the most up-to-date data, analysis, and expert insights that show you how to succeed. Don't let uncertainty paralyze you or force a bad decision. Let SCENARIO PLANNING HANDBOOK: DEVELOPING STRATEGIES IN UNCERTAIN TIMES guide you using the decision-making practices that are proven to work.

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Über die Autorin bzw. den Autor

Ian Wilson is Principal of Wolf Enterprises in San Rafael, CA, where he consults with senior management teams on projects involving strategic management, strategic vision, and scenario planning. Bill Ralston has led more than 50 scenario-planning projects for companies around the world. He is a vice president and board member of SRI Consulting Business Intelligence, and president of PGO Consulting.

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Verlag
Cengage Learning
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0324312857
ISBN 13 
9780324312850
Einband
Gebundene Ausgabe
Anzahl der Seiten
272
Kontakt zum Hersteller
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Verantwortliche Person
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