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Inhaltsangabe
In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.
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In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.
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Customer Message Management: Increasing Marketing's Impact on Selling
Verlag:
South-Western Educational Pub, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
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Customer Message Management: Increasing Marketing's Impact on Selling: Selling More Through Customer-Ready (American Marketing Association)
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Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780324313161
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Customer Message Management: Increasing Marketing's Impact on Selling: Selling More Through Customer-Ready (American Marketing Association)
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Hardcover. Zustand: Very Good. Customer Message Management: Increasing Marketing's Impact on Selling: Selling More Through Customer-Ready (American Marketing Association) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780324313161
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Customer Message Management : Increasing Marketing's Impact on Selling
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Zustand: Very Good. 1 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 46726847-20
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Customer Message Management : Increasing Marketing's Impact on Selling
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Zustand: Very Good. 1 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 426732-6
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Customer Message Management : Increasing Marketing's Impact on Selling
Anbieter: Better World Books: West, Reno, NV, USA
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Zustand: Good. 1 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 42642845-75
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Customer Message Management: Increasing Marketingâs Impact on Selling
Verlag:
South-Western Educational Pub, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.65. Bestandsnummer des Verkäufers G0324313160I2N00
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Customer Message Management: Increasing Marketingâs Impact on Selling
Verlag:
South-Western Educational Pub, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
Gebraucht
Hardcover
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.65. Bestandsnummer des Verkäufers G0324313160I2N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Customer Message Management: Increasing Marketing's Impact on Selling (American Marketing Association)
Verlag:
South-Western Educational Pub, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
Gebraucht
Hardcover
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bestandsnummer des Verkäufers I10B-02400
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Beispielbild für diese ISBN
Customer Message Management: Increasing Marketing's Impact on Selling (American Marketing Association)
Verlag:
South-Western Educational Pub, 2006
ISBN 10: 0324313160
ISBN 13: 9780324313161
Gebraucht
Hardcover
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Very Good condition. Like New dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bestandsnummer des Verkäufers G01B-01647
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