Global Marketing Management: A Casebook - Softcover

Quelch, John A.; Bartlett, Christopher A.

Softcover

ISBN 10: 0324322844 ISBN 13: 9780324322842

Verlag: South-Western, 2005

Inhaltsangabe

Book by Quelch John A Bartlett Christopher

Über diesen Titel

Reseña del editor:

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global marketplace. The biggest hurdle to your business' success may be developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Discover what companies like Reebok, Gillette, DHL, Tesco, and others did to increase their competitive advantage in the global marketplace in GLOBAL MARKETING MANAGEMENT.

Über diese Auflage

• Verlag: South-Western
• Erscheinungsdatum: 2005
• ISBN 10: 0324322844
• ISBN 13: 9780324322842
• Einband: Paperback
• Auflage: 5
• Anzahl der Seiten: 688