ENTREPRENEURSHIP, 7th Edition, combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the process of entrepreneurship. The aim of the text is to both present the most current thinking in entrepreneurship but also provide learners the opportunity to apply ideas and develop useful analytical skills. The revision of this text has been updated to include current developments and issues in this explosive field.
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"The text is used widely and deserves its strong reputation in the world of entrepreneurship education."
Learn how to be a successful entrepreneur with ENTREPRENEURSHIP! Presenting the most current thinking in this explosive field, this entrepreneurship text provides you with a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.
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