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The Management of Technology and Innovation: A Strategic Application - Softcover

White, Margaret; Bruton, Garry

 
9780324353655: The Management of Technology and Innovation: A Strategic Application

Inhaltsangabe

Are you looking for the perfect tool to guide you in today's fast paced business world? In THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH, International Edition you will find an integrated text that bridges the gap between business strategy and innovation. With the combination of current theory and real-world decision making tools, you will soon be on the road to success!

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