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For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. This new edition is a dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies.
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For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. This new edition is a dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies.
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Business Communication
Verlag:
South-Western College Pub, 2007
ISBN 10: 0324375530
ISBN 13: 9780324375534
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Business Communication
Verlag:
South-Western College Pub, 2007
ISBN 10: 0324375530
ISBN 13: 9780324375534
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Business Communication
Verlag:
South-Western College Pub, 2007
ISBN 10: 0324375530
ISBN 13: 9780324375534
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Business Communication
Verlag:
South-Western College Pub, 2007
ISBN 10: 0324375530
ISBN 13: 9780324375534
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Business Communication
Verlag:
South-Western College Pub, 2007
ISBN 10: 0324375530
ISBN 13: 9780324375534
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Hardcover
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