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Inhaltsangabe
Advertising campaign strategy (ise) editado por South Western College Pub
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Críticas
1. Advertising from a Marketing Communications Perspective. 2. The Research Foundation I: Understanding Clients and Consumers. 3. The Research Foundation II: Market, Product, and Competitive Analyses. 4. Appraising Opportunities and Setting Objectives. 5. Building the Marketing Communication Strategy. 6. Developing a Creative Strategy that Moves People. 7. Media Strategy and Tactics. 8. Integrated Communications. 9. Enhancing the Marketing Communication Mix. 10. Evaluating the Effectiveness of the Campaign. 11. Preparing the Plans Book. 12. Preparing a Winning Presentation.
Reseña del editor
ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
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- VerlagSouth-Western
- Erscheinungsdatum2005
- ISBN 10 0324422822
- ISBN 13 9780324422825
- EinbandVarios suministros
- SpracheEnglisch
- Anzahl der Seiten432
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Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans
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Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans
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Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans
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misc_supplies. Zustand: Very Good. Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780324422825
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Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans
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misc_supplies. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780324422825
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Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Bestandsnummer des Verkäufers Z1-H-005-01730
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