Basic Marketing Research - Hardcover

Churchill, Gilbert A.; Brown, Tom J.

Hardcover

ISBN 10: 032459934X ISBN 13: 9780324599343

Verlag: South-Western, 2009

Inhaltsangabe

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Details zur Ausgabe

• Verlag: South-Western
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 032459934X
• ISBN 13: 9780324599343
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 594
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar