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This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. The author also wrote "Futures for Physical Distribution in the UK Food Industry" and was co-author of "Introduction to Marketing", "Distribution Planning and Control", "Effective Distribution Management" and "Strategy in Retailing".
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This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. The author also wrote "Futures for Physical Distribution in the UK Food Industry" and was co-author of "Introduction to Marketing", "Distribution Planning and Control", "Effective Distribution Management" and "Strategy in Retailing".
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Retail Marketing Management
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Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Bestandsnummer des Verkäufers rev2554515971
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Retail marketing management .
Anbieter: Kloof Booksellers & Scientia Verlag, Amsterdam, Niederlande
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Zustand: good. Basingstoke : Macmillan, 1989.Reprint with corrections. Paperback. Stamp. XIV, 276 pp. 22 cm. Condition : good copy. ISBN 9780333485804. Keywords : , Bestandsnummer des Verkäufers 208981
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