How to Market Computers and Information Technology - Softcover

Macarthur, Hamish E.; Stone, Merlin

 
9780333608142: How to Market Computers and Information Technology
Softcover
ISBN 10: 0333608143 ISBN 13: 9780333608142
Verlag: Palgrave Macmillan, 1994

Inhaltsangabe

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG

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Über die Autorin bzw. den Autor

Hamish E. Macarthur and Merlin Stone

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Verlag
Palgrave Macmillan
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0333608143
ISBN 13 
9780333608142
Einband
Taschenbuch
Anzahl der Seiten
344
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