Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage - Hardcover

Brown, Linden; McDonald, Malcolm

 
9780333613504: Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
Hardcover
ISBN 10: 0333613503 ISBN 13: 9780333613504
Verlag: Palgrave Macmillan, 1994

Inhaltsangabe

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Palgrave Macmillan
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0333613503
ISBN 13 
9780333613504
Einband
Gebundene Ausgabe
Anzahl der Seiten
384
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Koch-Chemie GmbH
https://www.koch-chemie.com

Einsteinstr. 42
Unna
59423
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780333613511: Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

Vorgestellte Ausgabe

ISBN 10:  0333613511 ISBN 13:  9780333613511
Verlag: Palgrave, 1994
Softcover