This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
*numerous exercises and examples
*learning objectives at the beginning of each chapter and summaries at the end
*case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
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Anbieter: Vulkaneifel Bücher, Birgel, Deutschland
Zustand: Sehr gut. Auflage: 1996. 320 Seiten kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 455916 Sprache: Englisch Gewicht in Gramm: 620 18,8 x 1,9 x 24,8 cm, Taschenbuch. Bestandsnummer des Verkäufers 197950
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Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Zustand: New. This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. Num Pages: 320 pages, biography. BIC Classification: KFF; KJMV1; KJS. Category: (UU) Undergraduate. Dimension: 246 x 190 x 18. Weight in Grams: 634. . 1996. Paperback. . . . . Bestandsnummer des Verkäufers V9780333637821
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