Verwandte Artikel zu International Marketing and Relationships (Profitable...

International Marketing and Relationships (Profitable Marketing Relationships Series) - Softcover

Bridgewater, Sue; Egan, Colin

 
9780333733783: International Marketing and Relationships (Profitable Marketing Relationships Series)
Softcover
ISBN 10: 0333733789 ISBN 13: 9780333733783
Verlag: Red Globe Press, 2001

Inhaltsangabe

This text is designed for use on International Marketing courses taken by business studies, marketing and MBA students.

Relationship and network marketing has become an important topic within business as firms realise the need to build and sustain relationships with their customers. The goal of marketing activity has now shifted towards a need to seek and forge long-term and profitable relationships with targeted customers. This new text reflects this growing trend and explains international marketing within this context,.

Providing a comprehensive review of the issues facing international marketing practitioners, the authors explain the subject from a traditional, relationship and networks perspective. The book contains numerous illustrations, case vignettes and real-world examples, making it the ideal text for today's marketing student and practioner.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

SUSAN BRIDGEWATER is a lecturer in Marketing and Strategic Management at Warwick Business School, University of Warwick.

COLIN EGAN is Professor of Strategic Management at Leicester Business School, De Montfort University.

Von der hinteren Coverseite

This text is designed for use on International Marketing courses taken by business studies, marketing and MBA students.

Relationship and network marketing has become an important topic within business as firms realise the need to build and sustain relationships with their customers. The goal of marketing activity has now shifted towards a need to seek and forge long-term and profitable relationships with targeted customers. This new text reflects this growing trend and explains international marketing within this context,.

Providing a comprehensive review of the issues facing international marketing practitioners, the authors explain the subject from a traditional, relationship and networks perspective. The book contains numerous illustrations, case vignettes and real-world examples, making it the ideal text for today's marketing student and practioner.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Red Globe Press
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0333733789
ISBN 13 
9780333733783
Einband
Taschenbuch
Anzahl der Seiten
310
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar