Marketing Management.: A Value-Creation Process - Softcover

Jolibert, Alain

Softcover

ISBN 10: 0333773195 ISBN 13: 9780333773192

Verlag: Macmillan, 2007

Inhaltsangabe

Book by Jolibert Alain Dubois PierreLouis Muehlbacher Hans

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Reseña del editor:

Marketing Management offers comprehensive coverage of both strategic and operational marketing issues with a liberal use of contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself.

Biografía del autor:

PIERRE-LOUIS DUBOIS is Professor at Université Panthéon-Assas Paris, France, founding Editor of the journal Recherches et Applications en Marketing and a consultant to major companies.

ALAIN JOLIBERT is Professor of Marketing at Université Pierre Mendes, Grenoble, France, a leading figure in the Association Française de Marketing and Editor of the French journal Recherches et Applications en Marketing.

HANS MÜHLBACHER is Professor of Business Administration at Leopold-Franzens-University, Innsbruck, Austria. He has been Visiting Professor at many institutions in France and the USA. He has been President of the European Academy of Marketing and is a consultant to major firms.

Über diese Auflage

• Verlag: Macmillan
• Erscheinungsdatum: 2007
• ISBN 10: 0333773195
• ISBN 13: 9780333773192
• Einband: Tapa blanda
• Anzahl der Seiten: 528