E-Business: Principles and Practice - Softcover

Rowley, Jennifer

Softcover

ISBN 10: 0333949145 ISBN 13: 9780333949146

Verlag: Red Globe Press, 2002

Inhaltsangabe

This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies

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Über die Autorin bzw. den Autor

JENNIFER ROWLEY is Professor and Head of the School of Management and Social Sciences at the Edge Hill College of Higher Education in Lancashire, UK

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This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/rowley/

Details zur Ausgabe

• Verlag: Red Globe Press
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0333949145
• ISBN 13: 9780333949146
• Einband: Taschenbuch
• Anzahl der Seiten: 280
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Deutschland