E-Business: Principles and Practice - Softcover

Rowley, Jennifer

Softcover

ISBN 10: 0333949145 ISBN 13: 9780333949146

Verlag: Palgrave, 2002

Über diesen Titel

Críticas:

'There is a real need for a book of this type to service the growing range of courses and modules in e-commerce and e-business. Each chapter is nicely constructed with helpful information such as 'key themes' at the start of each chapter...and the e-business frameworks and e-business strategy section are particularly well written and informative.' - Geoffrey Elliott, South Bank University, UK

'Well written and structured and focuses nicely on e-business strategy, technology and management with several useful case studies.' - B. D'Cruz, University College Northampton, UK

'The author is to be congratulated in producing a text which draws together the principal strands of e-business in an accessible and readable manner.' - Stuart Fitz-Gerald, International Journal of Information Management

Reseña del editor:

This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies

Über diese Auflage

• Verlag: Palgrave
• Erscheinungsdatum: 2002
• ISBN 10: 0333949145
• ISBN 13: 9780333949146
• Einband: Tapa blanda
• Anzahl der Seiten: 266