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Críticas:
'There is a real need for a book of this type to service the growing range of courses and modules in e-commerce and e-business. Each chapter is nicely constructed with helpful information such as 'key themes' at the start of each chapter...and the e-business frameworks and e-business strategy section are particularly well written and informative.' - Geoffrey Elliott, South Bank University, UK
Reseña del editor:
'Well written and structured and focuses nicely on e-business strategy, technology and management with several useful case studies.' - B. D'Cruz, University College Northampton, UK
'The author is to be congratulated in producing a text which draws together the principal strands of e-business in an accessible and readable manner.' - Stuart Fitz-Gerald, International Journal of Information Management
This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies
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- VerlagPalgrave
- Erscheinungsdatum2002
- ISBN 10 0333949145
- ISBN 13 9780333949146
- EinbandTapa blanda
- Anzahl der Seiten266
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E-Business: Principles and Practice
Verlag:
Palgrave Macmillan 08/05/2002
(2002)
ISBN 10: 0333949145
ISBN 13: 9780333949146
Gebraucht
Softcover
Anzahl: 1
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Buchbeschreibung Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780333949146
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EUR 4,14
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Beispielbild für diese ISBN
E-Business: Principles and Practice
Verlag:
Palgrave Macmillan 08/05/2002
(2002)
ISBN 10: 0333949145
ISBN 13: 9780333949146
Gebraucht
Softcover
Anzahl: 1
Anbieter:
Bewertung
Buchbeschreibung Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780333949146
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E-Business: Principles and Practice
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Buchbeschreibung Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780333949146. Bestandsnummer des Verkäufers 9459122
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E-Business: Principles and Practice
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Buchbeschreibung Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book Contains Pen & Pencil Markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780333949146. Bestandsnummer des Verkäufers 9467803
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