Operations Strategy: A Value Chain Approach - Softcover

Walters, David

Softcover

ISBN 10: 0333961129 ISBN 13: 9780333961124

Verlag: Palgrave, 2002

Inhaltsangabe

Operations Strategy seeks to combine knowledge management, relationship management, and advances in technology to inform the development of strategic advantage. The text adopts a value chain approach, making it ideal for higher level modules. It contains a number of features to aid the learning process-chapter introductions, chapter summaries, further reading, and boxed features.

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Über die Autorin bzw. den Autor

DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.

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This new text is designed to cater for the needs of both undergraduate and postgraduate students taking Operations Strategy or Strategic Operations Management modules.

Adopting a value chain approach, it seeks to instruct and inform the reader on the importance of the strategic issues in operations thought and practice. The text provides an up-to-date, accessible approach to operations strategy, with a comprehensive overview of the subject area as a whole.

The text has a companion web site which contains a supporting instructors manual, which can be found at www.palgrave.com/business/walters.

Details zur Ausgabe

• Verlag: Palgrave
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0333961129
• ISBN 13: 9780333961124
• Einband: Tapa blanda
• Anzahl der Seiten: 404
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar