Marketing - Softcover

Lancaster, Geoff; Cowling, M.; Reynolds, Paul

Softcover

ISBN 10: 0333987896 ISBN 13: 9780333987896

Verlag: Palgrave Macmillan, 2003

Inhaltsangabe

Book by Lancaster Geoff Reynolds Paul

Über diesen Titel

Críticas:

'This book is an excellent introductory marketing text. Not only are all of the conventional basics concisely explained, but also the level of detailed theory coverage is remarkably good...There are many up-to-date vignettes to illustrate contemporary marketing practice and the many e-examples give a real flavour of marketing practice today.' - Charles Dennis, School of Business and Management, Brunel University

Reseña del editor:

Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

Über diese Auflage

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2003
• ISBN 10: 0333987896
• ISBN 13: 9780333987896
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 448