Retailing - Hardcover

Kent, Tony; Omar, Ogenyi

Hardcover

ISBN 10: 0333997689 ISBN 13: 9780333997680

Verlag: Palgrave Macmillan, 2003

Über diesen Titel

Reseña del editor:

"Retailing" provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.

Biografía del autor:

TONY KENT worked in industry for many years in various buying positions, including for K Shoes, Boots and Arcadia. In 1993 he joined the London Institute, where he set up their retail degree programme which he continues to run as Principal Lecturer, alongside his consultancy work. OGENYI OMAR is currently senior lecturer at South Bank University Business School, and has previously worked at both Manchester Metropolitan University and the London Institute. He is the author of Retail Marketing (1999, Pearson Education).

Über diese Auflage

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2003
• ISBN 10: 0333997689
• ISBN 13: 9780333997680
• Einband: Tapa dura
• Anzahl der Seiten: 544