Income Generation Handbook: A Practical Guide for Educational Institutions (Society for Research into Higher Education) - Hardcover

Warner, David; Leonard, Charles

 
9780335198580: Income Generation Handbook: A Practical Guide for Educational Institutions (Society for Research into Higher Education)

Inhaltsangabe

Sets out the policy context and theoretical framework for income generation, and provides practical guidance. Topics covered include: internal and external marketing opportunities; running short courses; student recruitment; delivery models; and sponsorship and other sources of funds.

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Reseña del editor

Sets out the policy context and theoretical framework for income generation, and provides practical guidance. Topics covered include: internal and external marketing opportunities; running short courses; student recruitment; delivery models; and sponsorship and other sources of funds.

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