The themes of this work include: education for world citizenship; marketing concepts and their intercultural appropriateness; the tensions of enterprise and public accountability; and the balance between income generation and quality assurance. The author places the movement of international students in a historic context and pays particular attention to changes in legislation and attitude towards these students amongst many developed nations in the last 20 years. She reviews the responses of the institutions to those changes, and debates in detail approaches to strategic planning, implementation through agreed tactics, market identification, penetration and consolidation and student care. The book emphasizes the need for a welcoming and well-informed host environment and suitable specialist services. It also looks to the likely shape of international education in the new millennium. This work is full of advice and practical examples drawn from personal experiences. it is a guide of everyone concerned with international students or interested in the concept of international education.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
The themes of this work include: education for world citizenship; marketing concepts and their intercultural appropriateness; the tensions of enterprise and public accountability; and the balance between income generation and quality assurance. The author places the movement of international students in a historic context and pays particular attention to changes in legislation and attitude towards these students amongst many developed nations in the last 20 years. She reviews the responses of the institutions to those changes, and debates in detail approaches to strategic planning, implementation through agreed tactics, market identification, penetration and consolidation and student care. The book emphasizes the need for a welcoming and well-informed host environment and suitable specialist services. It also looks to the likely shape of international education in the new millennium. This work is full of advice and practical examples drawn from personal experiences. it is a guide of everyone concerned with international students or interested in the concept of international education.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
EUR 5,94 für den Versand von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & DauerEUR 13,18 für den Versand von Japan nach Deutschland
Versandziele, Kosten & DauerAnbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 6768519-6
Anzahl: 1 verfügbar
Anbieter: Nauka Japan LLC, Tokyo, Japan
Zustand: New. [open 205150]. Bestandsnummer des Verkäufers SKU000052
Anzahl: 1 verfügbar