Managing External Relations in Higher Education (Managing Universities and Colleges) - Hardcover

Albrighton, Frank; Thomas, Julia

Hardcover

ISBN 10: 0335207901 ISBN 13: 9780335207909

Verlag: OPEN UNIV PR, 2002

Inhaltsangabe

Offering university administrators guidance on external relations, this book outlines specific techniques and the measurements of success. Specific chapters discuss brand management, market research, publications, advertising, the Internet, media relations, internal communications, event management, alumni relations, fundraising, organizational structure, and performance measurement. Contributors include journalists, marketing experts, and university administrators from the United States, Australia, and the United Kingdom. Distributed by Taylor & Francis. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Über diesen Titel

Über die Autorin bzw. den Autor

Until recently, Frank Albrighton was Director of External Relations and Development and Julia Thomas was Director of Communications and Alumni Relations at the University of Birmingham. Their responsibilities included publications, media relations, market research, integrated marketing, public relations, lobbying campaigns, WWW, alumni relations, event management, fundraising and a graphic design service. They are now joint principals of Cameron Lloyd, a communications and marketing consultancy that specializes in the education sector, and they continue to act as consultants to the University of Birmingham.

Details zur Ausgabe

• Verlag: OPEN UNIV PR
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0335207901
• ISBN 13: 9780335207909
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 170
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar