Health Promotion Practice (Understanding Public Health) - Softcover

Macdowall, Wendy

Softcover

ISBN 10: 0335218407 ISBN 13: 9780335218400

Verlag: Open University Press, 2006

Inhaltsangabe

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:

..
• Motivational interviewing
.
• Theatre
.
• Mass media
.
• Social marketing
.
• Community development
.
• Public policy

..Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations..

Über diesen Titel

Über die Autorinnen und Autoren

Lecturer in Health Promotion at the London School of Hygiene & Tropical Medicine

Associate Director for Development at the National Institute for Health and Clinical Excellence

Details zur Ausgabe

• Verlag: Open University Press
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 0335218407
• ISBN 13: 9780335218400
• Einband: Taschenbuch
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar