Successful Marketing in a Week (Successful Business in a Week S.) - Softcover

Davies, Eric; Davies, Barry; Davis, Eric

 
9780340555392: Successful Marketing in a Week (Successful Business in a Week S.)
Softcover
ISBN 10: 0340555394 ISBN 13: 9780340555392
Verlag: John Murray Learning, 1992

Inhaltsangabe

This book is designed as a practical guide to marketing skills. Aimed at junior and middle managers, it explains why marketing is necessary, and how a successful marketing plan can be devised and implemented. It introduces the rudiments of marketing strategy and shows how a good marketing plan is essential for a profitable organization. Using practical examples and lists, it explains how and why to adopt a marketing orientation. There is also advice on marketing research and the matching of the product to the customer's ideas. Eric Davies is Managing Partner of SRD Consultants.

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Reseña del editor

This book is designed as a practical guide to marketing skills. Aimed at junior and middle managers, it explains why marketing is necessary, and how a successful marketing plan can be devised and implemented. It introduces the rudiments of marketing strategy and shows how a good marketing plan is essential for a profitable organization. Using practical examples and lists, it explains how and why to adopt a marketing orientation. There is also advice on marketing research and the matching of the product to the customer's ideas. Eric Davies is Managing Partner of SRD Consultants.

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Verlag
John Murray Learning
Erscheinungsdatum
1992
Sprache
Englisch
ISBN 10 
0340555394
ISBN 13 
9780340555392
Einband
Tapa blanda
Zeichner
Gillet Sophie
Anzahl der Seiten
96
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar