Successful Direct Mail in a Week (Successful business in a week) - Softcover

Ferdi, Liz

Softcover

ISBN 10: 0340627417 ISBN 13: 9780340627419

Verlag: John Murray Learning, 1995

Inhaltsangabe

Although direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to improve response with design and writing techniques. The book covers such topics as the benefits of testing; list selection and preparation; impact, the right benefits and offers; getting a response, copy and design techniques; production checklists for artwork and print; and handling mailout and responses.

Details zur Ausgabe

• Verlag: John Murray Learning
• Erscheinungsdatum: 1995
• Sprache: Englisch
• ISBN 10: 0340627417
• ISBN 13: 9780340627419
• Einband: Taschenbuch
• Anzahl der Seiten: 96
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar