Business and Commercial Aspects of Engineering - Softcover

Hunt, St. John

Softcover

ISBN 10: 0340676671 ISBN 13: 9780340676677

Verlag: Butterworth-Heinemann Ltd, 1997

Über diesen Titel

Críticas:

... a comprehensive guide...,Executive Engineer,

Reseña del editor:

This innovative book provides a comprehensive guide to the ways in which business and commercial considerations affect the engineer. Functions such as sales, marketing, distribution, purchasing and production are discussed in detail, as are the ways in which these functions affect product design, manufacturing and quality assurance. Using real life case studies and a relaxed, accessible style, the author also simplifies topics such as capital investment, budgeting and costing and demonstrates the relevance of these to the commercially-aware engineer.

The structure of the text is tailored to the advanced GNVQ unit: Engineering and Commercial Functions in Business, although students at degree level will also find it a useful introduction to the subject.

Assumes no prior knowledge
Clearly written and liberally illustrated
Overviews and review questions with answers aid learning

Über diese Auflage

• Verlag: Butterworth-Heinemann Ltd
• Erscheinungsdatum: 1997
• ISBN 10: 0340676671
• ISBN 13: 9780340676677
• Einband: Tapa blanda
• Anzahl der Seiten: 208