Business Explained - Softcover

Barnes, Stephen

 
9780340782545: Business Explained
Softcover
ISBN 10: 0340782544 ISBN 13: 9780340782545
Verlag: Hodder & Stoughton Ltd, 2003

Inhaltsangabe

"Business Explained" is an innovative new text for first year undergraduates on Business and Management courses. It offers a comprehensive introduction and overview of the issues and principles of Business and Management, and explores the interrelationship of all areas of business in an accessible and informative way. The book is unique in its integrative approach, presenting the interactive and continually changing nature of the modern business world. A broad range of subjects are covered, including: business in the 21st century, competition, market orientation, product and price, costs and values, managing finance, measuring performance, human resources, new organisational structures and the ethics of business.

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Über die Autorin bzw. den Autor

Stephen Barnes is a highly experienced Business Studies Lecturer and freelance management trainer for business education. He is currently a visiting lecturer at Exeter University. Berry O'Donovan (Editorial Consultant) is a Business Studies Lecturer at Oxford Brookes University and leads the first year integrated business and management courses.

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Verlag
Hodder & Stoughton Ltd
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0340782544
ISBN 13 
9780340782545
Einband
Tapa blanda
Anzahl der Seiten
384
Kontakt zum Hersteller
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Verantwortliche Person
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