Successful Marketing in a Week (In a Week S.) - Softcover

Davies, Eric; Davies, Barry

 
9780340849552: Successful Marketing in a Week (In a Week S.)
Softcover
ISBN 10: 034084955X ISBN 13: 9780340849552
Verlag: John Murray Learning, 2002

Inhaltsangabe

Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing.

This third edition has been fully revised and updated for the 2002 series relaunch.

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Über die Autorin bzw. den Autor

Eric Davies is Principal of SRD Consultants. He has wide strategy and research consulting experience- this includes major businesses and small and medium enterprises.

Barry Davies has lectured widely and provides consultancy services to a number of large national companies. He is currently Professor of Marketing at Cheltenham and Gloucester College of Higher Education.

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Verlag
John Murray Learning
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
034084955X
ISBN 13 
9780340849552
Einband
Tapa blanda
Auflage
3
Anzahl der Seiten
96
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar